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Scientia Advisors in the News

Bloomberg Businessweek Quotes Scientia Advisors' Bob Jones in What's Next in Superfoods

David Sax
October 28, 2010

Functional foods and beverages have been one of the brightest spots in the food and drink industry for the past 10 years. In this article, the author explores what will be the next superfoods and points to a key driver of the functional foods sector's future expansion, namely the Obama Administration's effort to tie a significant portion of health-care funding to states' efforts to curb obesity. To support his statement, Mr. Sax quotes Bob Jones, a principal at Scientia Advisors, who predicts that the Obama initiative will have "a tidal-wave-type impact" and that "growth will accelerate next spring as the Surgeon General rolls out an expected anti-obesity media campaign."

Read the full article at: Business Week

This comment from Bob Jones was also used in the San Francisco Chronicle's article "Barley may be next big thing in superfoods