WHITE SPACE GROWTH STRATEGY

White space growth strategy helps companies identify and rank promising opportunities for expansion that are outside, but closely related to, their core business. In many cases, white space growth falls in-between existing core businesses but is complementary.  In our experience, white space opportunities offer one of the most effective ways for Life Science companies to achieve repeated bursts of new growth.  Scientia's approach helps clients reduce the risks by defining the core, evaluating the full potential of the adjacent market, and determining which adjacent markets will reinforce the core and generate sustainable growth and, just as importantly, which will not.

In our experience, two common mistakes derail adjacency moves in life sciences. First, companies try to build on top of weak core businesses. Second, they overreach into new businesses that aren’t truly related to their core business. Our knowledge and insight helps clients determine accurately which adjacent business will add the most value by evaluating shared customers, channels, technologies, platforms, products and other factors.  By undertaking a rigorous analysis and highlighting the specific opportunities and challenges, we help our clients avoid common mistakes.

In those cases where white space growth makes sense for our clients, we help them evaluate the full potential by developing strategic scenarios, quantitative financial modeling of each scenario and lessons learned by other life science companies entering adjacent markets.  We also help clients find the appropriate partners to ensure their success in adjacent markets. 

To learn more about Scientia’s capabilities please contact us.