For a very long time, many in the food industry defined their market target as, “Everyone who needs to eat.” And Health & Wellness was viewed as a collection of unappealing niche markets.
But no longer. Consider just two items:
- PepsiCo has frequently asserted that they will grow the revenues of their Global Nutrition Group from $10 Billion (2010) to $30 Billion by 2020
- Nestle recently spent roughly $1 Billion to buy Prometheus Therapeutics and Diagnostics, a company that specializes in treatments and tests for Irritable Bowel Syndrome, Chron’s disease and cancer
