Positioning a Fortune 100 consumer electronics company for entry into the diagnostics market

Finding manufacturing opportunities in a new market

Our Client's Challenge

Our client, a major and global consumer electronics company, was seeking new applications for its proprietary microfluidic technology within lucrative, diagnostic healthcare markets. Their aim was to increase capacity utilization and even out product life cycles. The main question was:

Our client not only required an in-depth understanding of the market, but also an thorough dissection of the diagnostics value chain and the identification of specific segments where the company's technology could create value by addressing end-user unmet needs.

Scientia Advisors' Approach

With an in-depth understanding of our client's core manufacturing competencies in hand, Scientia Advisors:

• Examined the entire value chain and manufacturing process for the development of precision engineered diagnostic devices and identified the key competencies for success in each process.
• Identified specific markets where client's competencies would add high value.
• Presented a portfolio of companies where the client's technology and competencies would be a key differentiator.

The Results

Only 6 months following the conclusion of our engagement, our client had established a pipeline of over 90 NDAs with potential customers, amounting to a significant increase in possible annual revenue.