Scientia Advisors in the News
NUTRA Solutions quotes Bob Jones in "NUTRITIONAL Product Opportunities"
Claudia Dziuk O'DonnellMarch 1st, 2010
In this article NUTRA Solutions explores nutritional ingredient trends as regulators begin to impact functional food efforts.
"So much innovation is driven by 'supply push,' rather than 'demand-pull,'" says Bob Jones, principal, Scientia Advisors LLC. "Ingredient suppliers and consumer packaged goods (CPG) companies alike sing variations on the theme of, 'We can make it, so who can we get to buy it?' Suppliers give impassioned descriptions of their nutritional ingredient, without thought as to whether a finished goods manufacturer can pass along the cost to their consumers.
Functional foods is still a relatively new industry. Companies should be investing for leadership and ownership of this arena, rather than looking for huge sales within the first few years. Rather than focusing on the product, the focus should be on finding the customer. They aggregate in associations or organizations, read specific magazines, attract the attention of specific health care professionals and so on," adds Jones.
Read the full article at NUTRA Solutions
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