Identifying the Right Customer

Depending on the product development stage, the customer can be defined as the researcher, alliance partner, investor, regulator, payer, physician or patient. Our process begins with customer segmentation to identify at the sub-segment level the potential range of customers. We marry this customer segmentation with a meticulous analysis of the growth potential and size of each of the segments.

Unlike many other consulting firms, we develop this information from primary sources. Our rigorous survey capability allows us to gather statistically significant data on customers in a matter of weeks. We then merge this data with secondary sources to create a fact base that becomes a competitive advantage, particularly in markets that are less defined.

To learn more about Scientia Advisors' Market Strategy capabilities, please contact us.