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ScientiaNET

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Growth Opportunities: Managing Diabetes via Nutrition

Bob Jones, Principal at Scientia Advisors, recently wrote an article explaining why the diabetes opportunity should catch fire in the food industry.

If you add up these three statements, what do you get?

• Many food companies are struggling to find areas of growth
• Diabetes is a huge national health problem, growing at an epidemic rate
• Proper nutrition can play a major role in successfully managing diabetes

The one-word answer is: opportunity

Many of us would conclude that food companies could experience significant growth by turning their focus toward managing diabetes. But they haven't pursued that opportunity.

In this article, Bob Jones discusses the growth opportunity, the major roadblock to success, some of the roles that nutrition can play in managing diabetes, and some tantalizing possibilities that are just over the horizon. He also considers several unorthodox possibilities for pursuing success.