Scientia Advisors in the News

State of the Industry Review

In this article, executives reflect on the past year in nutraceuticals and look ahead to what the future might bring. Bob Jones, Principal at Scientia Advisors, leads with the following insight on the state of the industry: "A few years ago, when I talked with major food companies about functional ingredients, what I mostly saw was polite interest, but no real commitment. That is, everyone acknowledged making products that promoted health was a virtuous endeavor, but very few felt an urgent need to take the plunge. That's beginning to change. We now see major companies throughout the value chain committing real resources--staff, time and money--to creating ingredients and finished goods that provide a health benefit beyond basic nutrition. And some are putting products into the marketplace. We may be approaching a 'tipping point'."

Nutraceuticals World