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Conferences

Companion Diagnostics Forum: Scientia Advisors Leads Workshop on Investigating Growth Strategies and Product Development from a Strategic Standpoint

Topic

Investigating Growth Strategies and Product Development from a Strategic Standpoint

When looking to introduce a new drug to the personalized medicine market with a co-developed diagnostic, there are a number of key points to consider for successful implementation. These factors can include everything from the role of healthcare IT, results of competitive analysis, and prospects of joint ventures to divestiture strategies. This presentation will look at some of the challenges with expanding market potential and encouraging growth, as well as look at key points to consider during the development phase to ensure a return on investments.

What will be covered:

• Product development from a strategic standpoint both inside and outside of healthcare
• Creating a road map to achieve full potential
• Setting a realistic growth timeline and overcoming R&D roadblocks

What you will learn:

• Case study examples of strategic growth within the field
• Methods for keeping your ear to the ground
• What short comings have in the past lead others down the road to failure

Presenter

Patrick Terry - Principal of the Pricing, Reimbursement & Market Access Practice, Scientia Advisors LLC


More information at the Companion Diagnostics Forum Website.