Prepared Foods Exclusive: No Functional Fad

Scientia Advisors' Principal, Bob Jones, is featured on Prepared Foods Network with an article titled: "Prepared Foods Exclusive: No Functional Fad"

Foods fortified with nutritional ingredients that target specific health conditions are invigorating the U.S. food industry. These functional foods represent a growing segment within the foods and beverages industry, and many wonder, "Is this just a fad, or is it a sustainable business?" This is definitely not a fad; it is the early stage of a movement that is here to stay. In this article, Bob Jones analyzes key growth drivers and briefly answers the following questions: Which Segments Will Grow the Fastest? How's the Science? Is There Anything to Look out for?

The article can be accessed on the Prepared Foods Network website here.