Bob Jones at Prepared Foods R&D Applications Seminar 2011
Conferences
Bob Jones of Scientia Advisors, Delivers Keynote Address at Prepared Foods' R&D Applications Seminar 2011
Keynote Address
The Making of Soaring Successes and Cheerless Failures in Products for HealthArguably the biggest single trend in the food industry today is products positioned for health. However, foods and beverages with nutritional benefits have had mixed results in the marketplace. There are no silver bullets; strategies that have worked spectacularly well for one product line or company often flounder with others. From years of experience within the food industry, Bob Jones will explore factors that have made the difference between products that soared and those that became cheerless failures. He will explore ways to use these insights in the development of wellness products that will succeed in the marketplace.
To see a two-minute video of Bob Jones in action and for more information, visit the 2011 R&D Applications Seminar Chicago Website.
EVENT INFORMATION »
Date:
August 2, 2011
Location:
Hyatt Regency O'Hare
Rosemont, IL
Hosted by:
Prepared Foods
Registration Information:
Register now »
View video:
Preview Bob Jones' keynote address
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