Corporate Strategy Development

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Growth Strategy

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Divestiture Strategy

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Capital Investment Strategy

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Market Strategy

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White Space Growth - Beyond Core Business

CHALLENGES: CHOOSING THE RIGHT BUSINESS

White space growth strategy helps companies identify and rank promising opportunities for expansion that are outside, but closely related and complementary to their core business. In our experience, white space opportunities offer one of the most effective ways for life science companies to achieve repeated bursts of new growth. However, two common mistakes must be avoided:

• Building on top of weak core businesses
• Overreaching into unrelated businesses

SCIENTIA ADVISORS' APPROACH TO WHITE SPACE GROWTH STRATEGY

We first define the core growth strategy, then evaluate the full potential of the adjacent markets, and determine which adjacent markets will reinforce the core and generate sustainable growth and, just as importantly, which ones will not.

Our process includes three major steps:

• Determine adjacent businesses which add the most value, by evaluating shared customers, channels, technologies, platforms, products and other factors.
• Evaluate the full potential where white space growth makes sense, by developing strategic scenarios, including a quantitative financial model and lessons learned by other life science companies.
• Find appropriate partners to ensure our clients’ success in adjacent markets.

To learn more about Scientia Advisors' White Space Growth Strategy capabilities, please contact us.